The Roll
The everyday stocks, free with the app.
6 looks · yours from day one
36 EXPFilm for iPhone
One shot.Every film.
A private film camera for iPhone. Shoot a daily roll of twelve, shake to develop, and finish every shot on real film stock.
Download on theApp Store
Free to start · one-time unlocks · no subscriptions
one of twelve2026·08·14
Original
01The Roll
Twelve shots a day.
A fresh roll every morning. Enough to notice, never enough to mindlessly collect. No ads, no watch-this unlocks, no feed disguised as a camera.
02Quick capture
Shoot without opening a feed.
Pull the camera from the Lock Screen or Dynamic Island. The same ritual, from wherever you already are.
03Shake to develop
You have to wait for it.
Fresh prints come up blank. Shake your phone to develop them, the way an instant print settles into colour.
HOMEThe DrawerYour shots pile up,
Your shots pile up,
not scroll past.
Tumble opens to a drawer of prints, not a viewfinder and not an endless camera roll. Today’s roll sits in a loose pile you can shuffle through; older days tuck themselves into collections.
- Tap a blank print and shake to develop it.
- Every print keeps its film stock, note, and date.
- Nothing leaves the device — no account, no cloud.
9:41▚ ▘ ▐
tumble
Today’s roll · 8 of 12
after the rain08·14
long way down08·13
quiet afternoon08·11
v1.2Postcard studio
Frame it like you felt it.
A developed print doesn’t have to leave Tumble as a bare square. Pick one of four finishes, add a note in your own handwriting, and save the moment as a postcard that looks like it was kept, not exported.
- keep this one.18 JUL 26
Classic Instant
The Tumble print, cream stock and all.
POST CARDCorrespondence◉18 JULWish you were here.Vintage Postcard
Stamp box, postmark, and room to write.
- after the rain18·07·26
Bordered Film
Full-bleed with a burnt-in date stamp.
- a quiet afternoon
Deckled Edge
Torn paper edge, taped to the page.
In your own hand
Sixty characters, written on the print itself. It rides along wherever the postcard goes.
Filters come with it
Faded Instant and Warm Archive export baked into the frame, not re-applied later.
Nothing saved blind
Every frame is previewed at full size before it reaches your photo library.
Coming next
Load a different roll.
Every print carries its own film stock — pick the look at develop time and it’s baked in, on screen and in every export. The everyday stocks are free; new packs arrive as one-time unlocks, never a subscription.
Free
Ninety-Six
Drugstore disposables, flash and all.
2026 8 145 looks · one-time unlock, no subscription
Darkroom
Black and white, printed by hand.
5 looks · one-time unlock, no subscription
Long Summer
Leaks, flares and blown-out afternoons.
5 looks · one-time unlock, no subscription
$1.99 a pack, or $4.99for all three — fifteen looks, one payment.
In the works · one-time unlocks · restore anytime
Shipping log
On the App Store since July, and still developing.
The native iPhone app ships small, frequent releases — each one makes the camera a little slower in the ways that count.
Download on the App StoreOn deviceNo accountNo cloudNo subscriptions
- NEXT
Film packs
A shelf of film stocks — every print with its own look. Free everyday rolls, plus one-time packs for disposables, darkroom black & white, and summer leaks.
- v1.2
Postcard frames
Mount a developed print in one of four finishes with a handwritten note, previewed at full size before it saves.
- v1.1
Memory filters
Faded Instant and Warm Archive, applied to the print and carried into every export — the start of the film-stock idea.
- v1.0
The daily roll
Twelve shots a day, shake-to-develop, quick capture from the Lock Screen, and the private Drawer.
Pay once. Never again.
Free to start. Yours to keep.
Tumble is free forever. Want more than twelve a day? Unlock it once. No subscriptions, no renewals, ever.
Free
Free
12 shots a day
The daily roll, shake-to-develop, and the whole Drawer. Everything that makes Tumble, Tumble.
Most popular
Plus
$5.99one-time
72 shots a day
Six rolls a day for heavier shooters, still fresh every morning. Pay once, keep it forever.
Unlimited
$11.99one-time
Unlimited shots
No daily limit at all. Shoot as much as you like, for as long as you like. One payment, done.
One-time purchases · no subscriptions · restore anytime